Saturday, May 23, 2020
Hemagglutinin and Food Poisoning from Beans
Not so fun fact: Did you know that eating soaked raw or undercooked beans can result in food poisoning? It can. The culprit is a plant lectin known as phytohaemagglutinin, or simply, hemagglutinin, a chemical known to cause agglutination of mammalian red blood cells and to disrupt cellular metabolism. According to the U.S. Food and Drug Administration, phytohaemagglutinin is found in many types of beans, however, red kidney beans contain the highest levels of hemagglutinin. White kidney beans contain a third as much of the toxin while broad bean varieties contain only 10% as much hemagglutinin as red kidney beans. Thats still plenty, however, since you only need to eat four or five undercooked red kidney beans to get sick. Bean Poisoning Symptoms Symptoms start to appear within one to three hours after consuming the beans. They include nausea and vomiting followed by diarrhea and, in some cases, abdominal pain. Although the symptoms may be severe enough to warrant hospitalization, they resolve spontaneously within a few hours. Everyone is susceptible, regardless of age, gender or other factors. Preventing Bean Poisoning It is easy to prevent bean poisoning. The recommended procedure is to boil soaked raw beans in water for a minimum of 10 minutes. It is important that the water reach boiling or 100 degrees Celcius (212 degrees Fahrenheit), since exposing the compound to 80 degrees Celcius (176 degrees Fahrenheit) actually increases its toxicity about five times. Share Your Experience Had you ever heard of hemagglutinin in beans or bean poisoning? Have you ever experienced this type of food poisoning? Here are replies from readers: I never knew about kidney bean poisoning until today! I made vegetable soup with dried bean mix (without soaking) in a Crockpot. The soup didnââ¬â¢t cook thoroughly even though it was on for over eight hours. Fortunately, my symptoms were mild ââ¬âbut still a very unpleasant experience. ââ¬âLea Hereââ¬â¢s the drill, folks! Legumes have been a staple of humans and other critters for a long, long time. Look in any old cookbook (mine date back over a century) and guess how they prepared them. THEY SOAK THEM OVERNIGHT AND BRING TO A BOIL, THEN SIMMER UNTIL TENDER. Obviously, they only had fire for fuel and no electricity. I never knew about PNG until last year and have prepared many types of beans, including dry red beans. My main goal is to greatly reduce polysaccharide sugars which encourage anaerobic activity in the gut and, guessâ⬠¦gas!So, after 50 years of cooking and research, heres the magic recipe:â⬠¢ Sort, rinse, and cover 1 lb. of beans with 2 inches of water. Add 4 tsp. of salt.â⬠¢ Soak overnight or 6 to 8 hours.â⬠¢ Bring to a boil, and boil 2 minutes.â⬠¢ Remove from heat, cover and soak 4 hours.â⬠¢ Now, discard water and rinse the beans.â⬠¢ Cover beans with water and bring to simmer.â⬠¢ Cook until tender.â⬠¢ Drain and serve.Not e: I use a pressure cooker (seven minutes at 15 lbs. for Pinto beans). Beans are an important part of my diet, almost every day! ââ¬âJVPETCà I have this reaction to ALL legumes. It doesnââ¬â¢t matter how they are prepared or cooked. It also doesnââ¬â¢t seem to matter how little I consume. I have become extremely ill after consuming something that was made with a small amount of soy flour. I have also started to have a similar reaction to certain nuts.One of my frustrations is that soy seems to be a standard substitution in so many foods, and isnââ¬â¢t always listed. I read that if an ingredient is a common substitution (soy grits for corn, for example) that the substitution isnââ¬â¢t always listed. It is to the point that I can no longer eat foods that my family doesnââ¬â¢t make from ââ¬Å"scratchâ⬠with known ingredients. ââ¬âPaula I am so glad I found this site after waking up at 3:30 a.m. this morning with intestinal pain, nausea, diarrhea and feeling like I was about to pass out right on the bathroom floor. I had eaten dark beans I made from scratch in the crockpot two nights in a row. It was frightening because I couldnââ¬â¢t come up with a reason why this happened. Now I know. ââ¬âLaureneà à Iââ¬â¢m just getting back to normal after two pretty awful days. My girlfriend made us a pinto bean and pumpkin casserole and three hours later I felt the first wave of nausea. An hour later I was projectile vomiting until I was just retching. I donââ¬â¢t think Iââ¬â¢ve ever felt so ill before. The pinto beans had been soaked overnight and boiled as the instructions said to, but there must have been a few that didnââ¬â¢t cook properly. My girlfriend was absolutely fine and thankfully so is our baby, who had some mashed up. I had to take two days off work and have only just started back on solid food as I couldnââ¬â¢t stomach anything but water. ââ¬âJonà à I just wrote to a major cooking magazine about the possibility of hemagglutinin poisoning from two slow cooker recipes they printed that called for uncooked navy beans. They answered that they had researched their recipes with the FDA and were told there was very little danger in using the recipe, as most such poisoning comes from red kidney beans. Have they gone bonkers or just donââ¬â¢t want to admit they printed recipes that could make people sick? ââ¬âJessica Deforestà à I just ate some romano beans and Iââ¬â¢ve never really cooked beans before so I didnââ¬â¢t know I had to soak and then cook them, I just cooked them. I threw out most of my dish but ate a significant portion of the meal. My stomach feels a bit weird so I guess I might get sick, but hopefully, itââ¬â¢s just a psychological reaction to learning about this, or itââ¬â¢s just that the beans are tough to digest because of my flawed cooking. Wish me luck.ââ¬âJaime Silta My adult son has just had a horrendous episode of acute poisoning that was incredibly intense. Luckily, he has excellent health generally. After eating a plate of shop bought ready prepared falafel with hummus, he was fine for three or four hours and then had a rapid onset of acute abdominal pain and diarrhea. He also had some blood loss with diarrhea. The pain was really severe and at one point I thought I would have to get an ambulance. He also began vomiting. Incredibly, this really severe and acute illness began to wear off after four or five hours. 20 hours later, he is feeling fine again, although obviously exhausted! I have always thought that the most severe food poisoning was associated with contaminated meat and dairy products and had no idea that beans could be so lethal! ââ¬âCateà I ate raw Romano beans I bought from the grocery store. They sold them beside the green beans that Iââ¬â¢ve always eaten raw, so I thought it was just another type of bean. I ended up eating an entire bag of them, thinking they were good. BIG MISTAKE. I felt like throwing up five minutes later. They burned in my stomach. Went to bed, passed a lot of gas, my intestines were spasming. Woke up 6 hours later with abdominal pain. Drank Pepto Bismal. Went back to bed. Woke up an hour and a half later with extremely watery diarrhea. Had to pass water for stool several times. ââ¬âAnonymous My wife has just had a severe attack of vomiting and diarrhea. The suspect is the falafel we had for dinner made from white butter beans, or dried runner beans. The recipe used from Claudia Rodenââ¬â¢s book specifies making the rissoles from uncooked beans. They are then deep-fried. I found a 2008 article from the Independent called Beware of the Beans. A family using the same recipe (shallow fried, however) all came down with severe symptoms. Even white beans have enough lectin to cause problems. ââ¬âJeremy Cunningham
Tuesday, May 12, 2020
Maslow s Theory Of Self Actualization - 1221 Words
According to the Greenwood Dictionary of Education (2011), Abraham Maslow, an American psychologist, believed that everyone has a need for self-actualization, to develop an individualââ¬â¢s full potential by maximizing his/her talents and abilities. Maslow proposed that human needs are categorized in a hierarchy into the following requirements (from basic to complex and/or advanced needs): physiological, safety, love and belonging, esteem, and then self-actualization (Maslow, 2006). The hierarchy is often projected as a pyramid figure, with basic needs at the bottom, and more complex needs at the top. According to Atkins (2001), people must achieve lower needs before they attempt to fulfill higher and more advanced ones (p. 1396). Self-actualization is a concept experienced from adolescence to emerging adulthood. It is motivated by the individualââ¬â¢s innate determination for growth (Schnitker Emmons, 2013, p. 2127). According to Arnett (2007) from age 18 to 25, emerging adu lts are often miserable with anxiety and unhappiness, entering a dark period in their lives (p. 24). They also experience an identity crisis where individuals face difficulties in assessing their interests and abilities, using that knowledge and experience to review possible futures, and eventually making enduring decisions in work and love (Arnett, 2007, p. 24). From adolescence to emerging adulthood, individuals are constantly building and learning about their identities, enduring responsibilities, lifeShow MoreRelatedMaslow s Theory Of Self Actualization772 Words à |à 4 PagesIntroduction: The theory of self-actualization was introduced by psychologist Abraham Maslow. Maslow s famous work ââ¬Å"Hierarchy of Needsâ⬠has drawn admiration and criticisms from supporters and opponents alike. For Maslow, man quest for self-actualization falls within five hierarchical orders set up in a pyramid style. To become everything that one is capable of becoming, Maslow, noted that the order in which these needs are fulfilled does not always follow the standard progression. FurtherRead MoreMaslow s Theory Of Self Actualization Essay2048 Words à |à 9 PagesAbraham Maslow theorized the concept of self-actualization which is the term used to describe the state of self-fulfillment in which people realize their highest potentials in their own unique way. Maslowââ¬â¢s theory includes sublevels that must be achieved before reaching self-actualization. In this paper, I will explain how each of his previous levels have affected my life, and give an idea of when I may hope to achieve self-actualization. Self-actualization is the term that Abraham Maslow used toRead MoreMaslow s Theory Of Self Actualization1824 Words à |à 8 PagesMaslow Abraham H. Maslow, an American psychologist who explores the complexities of human nature in his theoretical piece, The Farther Reaches of Human Nature, examines the theory of self-actualization. This theory, which focuses on experiencing completely, evocatively and selflessly while maintaining full focus and absorption, is practiced to become the best version of oneself and undergo transcendence (44). Maslowââ¬â¢s ideals are influential and implemented by James Arthur Baldwin. Baldwin, a civilRead MoreAbraham Maslow s Theory Of Self Actualization901 Words à |à 4 Pagesman named Abraham Maslow. Maslow was an American psychologist who developed a pyramidal hierarchy of needs. At the base of his pyramid, Abraham Maslow placed the basic ââ¬Å"physiological needsâ⬠such as: food, water, and sleep. The next layer of his pyramid was ââ¬Å"safetyâ⬠, which was followed by ââ¬Å"love/belongingâ⬠, and then ââ¬Å"esteemâ⬠. Although, my interest truly began when I reached the very top of the pyramid which was labeled ââ¬Å"self-actualizationâ⬠. Self-actualization was the term Maslow used to describeRead MoreMaslow s Theories Of The Hierarchy Of Basic Human Needs And Self Actualization Essay1072 Words à |à 5 Pagesglobally representative. This survey had the objective of confirming or dismissing Maslowââ¬â¢s famous theories of the hierarchy of basic human needs and self-actualization. Maslowââ¬â¢s theory, whether one believes it or not, is still a theory that is debated by psychologists. This article argues that Maslowââ¬â¢s theory features many flaws, such as its fuzziness when it came the main concept of self-actualization and stipulate that the main disagreement reported towards it by psychologists is the fact that itRead MoreHumanistic Theories Debate On Abraham Maslow And Carl Rogers1617 Words à |à 7 PagesHumanistic Theories Debate Team B ââ¬â Anthony Garcia, Becky Billison, Cher Keen, Britanie McKernan, Megan Groulx PSY/310 September 7, 2015 Dr. Sadie Fine ââ¬Æ' Humanistic Theories Debate In the debate between Abraham Maslow and Carl Rogers, both whom are humanistic theorists that share a mutual interest in the teachings of self-actualization, will discuss the specifics of their individual theories regarding the main points, their contributions, and the criticism they have received about their theories. We willRead MoreKurt Maslow s Concept Of Self Actualization1115 Words à |à 5 PagesRogers self-actualization theory continues to have significant influence in contemporary psychology. Both Maslow and Rogers discussed the concept of self-actualization in their theories. Though there is some overlap, there are some significant differences in the way they use this term. In this assignment you are to compare and contrast their views on self-actualization. Answer the following questions: 1. Briefly describe Maslowââ¬â¢s concept of self-actualization Abraham Maslow s concept of self-actualizationRead MoreA Nursing Practice Theory : Unifying Holistic Approach Essay933 Words à |à 4 PagesA Nursing Practice Theory: Unifying Holistic Approach Maslowââ¬â¢s Hierarchy of Needs Influences of Theory and Theorist It is undeniable that Maslow is one of the most famous and influential psychologists, whose theory is a base for various motivation theories. Maslow`s Hierarchy of Needs theory explains the drives and the urges that govern human behavior. However, there were many other famous psychologists influencing Maslow during his lifetime; indeed, this fact greatly shaped his professional stanceRead MoreAbraham Maslow s Influence On The Human Psyche1660 Words à |à 7 PagesAbraham Maslow. He is cited as one of the top ten psychologists of all time, which is not an easy task to achieve. Abraham Maslow was born on April 1 in 1908 in Brooklyn New York. He comes from a Jewish background with his parents coming from Russia as immigrants to the United States of America. Maslowââ¬â¢s childhood was not a good or easy one as one would think of such a successful person. His father and mother more times than not often ill treated him, which led to his poor self esteem. Maslow oftenRead MorePsychology : The Positive Psychology Movement1269 Words à |à 6 Pagesaspects in determining how to enhance the personality by helping individuals recognize their human potential to learn and achieve. In this assignment one will compare the view points of Maslow, Rogers, and the positive psychology movement concerning individual personality. Recent studies have shown that personality theory and assessment plays an important role in the new era of positive psychology. Positive psychology today, emphasizes that personal strengths and their contribution to an individual well-being
Wednesday, May 6, 2020
Kohlbergââ¬â¢s Theory of Moral Development â⬠Explained and Illustrated Free Essays
Should the husband break into the laboratory to steal the drug for his wife? The husband should not break into the laboratory to steal the drug for his wife because based on Kohlbergââ¬â¢s stage one of obedience he should not steal the medicine because he would be put in prison, which would mean he is a bad person. Also based upon stage four law-and-order he should not steal the medicine because the law prohibits stealing, making it illegal. Lastly based upon Stage six universal human ethics should not steal the medicine, because others may need the medicine just as badly, and their lives are equally significant. We will write a custom essay sample on Kohlbergââ¬â¢s Theory of Moral Development ââ¬â Explained and Illustrated or any similar topic only for you Order Now Even though I think her husband should not steal the drug I still would because I think my spouseââ¬â¢s life is more significant than a prison sentence. 2. Should Brown report what he saw? Brown should report what he saw because his duty is to protect and make sure all laws are being abided by his duty is not to determine whether a crime is ethical or not. If police officers let personal friendships, opinions, and biases get in the way of their jobs there would be a lot of criminals on the streets and people in jails that have done lesser crimes which is happening today.Stage four on law-and-order explains illegal actions should be punishable. 3. Should the judge sentence the husband to prison? I think the judge should sentence the husband to prison if there are no other options available as far as counseling, probation, and other alternatives for prison. The judge should consider if the man is a threat to society and make his decision based upon that. In stage six universal human ethics, the judge could think or consider saving a human life is a more fundamental value than the property rights of another person. How to cite Kohlbergââ¬â¢s Theory of Moral Development ââ¬â Explained and Illustrated, Papers
Sunday, May 3, 2020
Marketing Management for Mercedes Benz S Class- myassignmenthelp
Question: Discuss about theMarketing Management for Mercedes Benz S Class Coupe. Answer: The Mercedes Benz S Class Coupe Night Edition The Mercedes Benz S Class Coupe Night Edition car was launched in 2017 and it has six cylinders with a top speed of 250. The car is a Mercedes Benz brand which is one of the widely known luxurious and well-built automobiles from German. It is a two-door model car making it to be liked by many people. The vehicle has distinctive radiator grilled with a sing louver in high-gloss black; it also has paintwork in Selenite grey Magno which is optional. The company came up with this vehicle to be among the world leading top cars. Therefore, the vehicle was manufactured targeting rich and prosperous customers (Mercedes Benz, n.d.). Steps involved in writing a marketing plan A marketing plan is one of the most vital components when starting a business. It helps businesses to focus on how they are going not only to make a profit but also keep their customers. It states the objectives of business, its facts, and numbers (Cameron, 2014). The plan also shows the product to be sold, the customers and tools and tactics one can use to achieve sales. The following are step involved in coming up with a marketing plan. Positioning Position refers to coming up with a way of identifying the benefits of the product to the customers and the space it may occupy in the market. It involves coming up with a good image in the consumer's mind that is how one wants people to view your product about market and competition. To achieve this one needs to come up with the uniqueness of the product that will differentiate it from that of competitors. The Mercedes Benz S Class Coupe Night Edition' is highly positioned with a speed of 250, has a distinctive radiator which is grilled with a single louver in high-gloss black which gives them an upper hand from competitors and also drawing customers attention. Objective Setting the objective entails coming up with what one wants to accomplish with the product. What one wants to achieve should be (SMART) which means being specific, measurable, attainable, reasonable and timely. The primary objective of this brand of Mercedes Benz is to bring out a good quality of a car with high technology that targets customers from a higher class. Strategy The strategy involves taking time to decide and come up with something that will help achieve the objectives. In this part one identifies a space in the market segment that has not been touched. For one to achieve their goals they need a product that challenges the existing one. For example, the Mercedes Benz S- Class, has high technology and also contains internal features with security systems. Coming up with a vehicle with security systems is a good strategy because many vehicles lack security systems. Tactics/planning For any beneficial marketing plan, there must be tactics to be used to achieve the objectives. The tactics involve using the resources and experiences available to come up with actions or activities that are able run with resources available (John, Katherine Jocz, 2012). In this category marketing communication is the vital aspect. Mercedes Benz S Class Coupe uses online platforms for marketing which is a tactic that reaches customers all over the world without spending a lot of money (Mercedes-Benz, 16). SWOT Analysis SWOT is a useful marketing tool which is used to unveil the internal and external factors of the business. The acronym SWOT stands for Strengths and Weaknesses which are internal factors while Opportunities and Threats are external factors. Internal factors are the resources and experiences that are available which may include financial, human, physical, and natural resources (Blythe, 2009). External factors are those things that are uncontrollable by the company or business; they include; political and economic regulations, funding, marketing and economic trends. Therefore it helps to know how to run companies and businesses without incurring losses. Strengths and weaknesses Strengths are the advantages an organization has over the others. This the uniqueness of a product and factors that make customers go for it, while weaknesses are what things an organization should improve or avoid and the factors that can lead to losing of customers. When there is no good relationship between employees and employers, then that is a weakness and when there is a good relationship that is the strength to the organization because they will work together. The Mercedes Benz has a good reputation with customers, and their products are viewed as those of quality. The Mercedes Benz S Class Coupe can capitalize on these to get customers. The weakness of this product is that there is slow customer response to the product because it is still new. Therefore weaknesses can be overcome using strengths. Opportunities and threats These are the interesting trends that businesses can be aware of and pick them up for their benefits. It also involves changes in technology and government policies. It also involves changes in lifestyle and social patterns, while threats are obstacles faced in an organization. Threats are people like competitors and changes in technology that threaten other positions and having debts (Adam, Wim Micheline, 2011). The opportunities that are there for the Mercedes Benz S Class Coupe include the availability of technology that helps one reach customers everywhere with ease. The brand can also export their vehicles through easier transport like water and air. The threats available include the fact that the brand has to come up with innovations every time because the technology is always changing. Competition from other automobile companies will be high, and they have to be ahead. Opportunities should be used to overcome threats available (Kim, Hayes, Avant Reid, 2014). Therefore, it is clear that Mercedes can focus on the opportunities that exist in its market environment to ensure that it surpasses the treats that exist in the context. Competitor Analysis Competitor analysis entails relating competitors to yourself to see how you can move past them. This helps an organization to be clear and confident. One should consider what makes their product unique from those of competitors so that they can gain more customers (Perreault, 2010). An organization has to look out for ways of attaining more customer and these means that their marketing and advertising strategies should be better than those of competitors. For example, Mercedes Benz Company has a web site to market their brands and for this reason get a lot of customers. Mercedes Benz S Class Coupe has better features than other vehicles. It is a two-door model with exclusive wheels, matt paint finish and high-quality special-effect pigment that puts it ahead of other brands (Kumar, Sharma Gupta, 2017). Mission The mission refers to the primary purpose of an organization. Usually, the mission is a statement that summarizes the business organization, its companies and the vision that it has in the industry. It is what a business owner wants to put across to the customers this is the type of message they want to be associated with their company. How they want customers to know about them and their competitors to view them (Top gear, 2017). The mission for Mercedes Benz S Class Coupe is perfection; this is to provide best quality brands of cars to the customers in the whole world. Marketing Objectives To reach a wider market in the next six months. To build brand awareness as it is a new product. To create good customer relationships. Financial Objectives To ship vehicles in large quantities to minimize on individual shipping costs. To ensure the profit attained is more than the money used in production. To use less than 1, 000,000 dollars for advertisement so that much money can be spent on innovation. Marketing Mix Strategy These are tools that a company uses to get a response from their customers. It consists four Ps of marketing which includes the product, price, place, and promotion. The products are the goods offered by the company; the price is what customers pay in exchange for the product, place or distribution is where customers can access the product and promotion are features and benefits of the product communicated to customers for persuasion. The company can use social media platforms and websites to pass information (Robert, 2016). The Mercedes Company can use the internet to show for example how a product is of different qualities, image, brand, and design. For example, Mercedes Benz S Class Coupe Night Edition has different colors to cater for every customer. The price can be circulated through social media for different customers as people use different social media platforms (Luan, Sudhir, 2010). Place or distribution can be assessed easily as the company can use the website to point out places where customers can access their products (Sinapuelas, Wang Bohlmann, 2015). Promotion can be done through advertising, for example, the brand can make a video of a moving vehicle and how it is driven on social media platforms. Its images can be displayed on their websites. This way it will have used digital communication to reach the customers. Action Programs designed to achieve Marketing and Financial objectives To reach a wider market or audience, and to build awareness, the brand has come up with a group of people to come up with websites and open social media platforms. One of the programs designed is updating the website of the product on a daily basis so that in the case of any changes customers have full information (Mintz Currim, 2013). The social media platforms are also to be updated daily and help in communication with the target market. The customers can ask their questions on the social media platforms and contacted to create good relationships (Maggon Harish, 2015). Another program designed is the brand has come up with a group of managers that will take charge of finances. This is to ensure a lot of money is not used in production than the profit they get. This team is also there to ensure that cars are shipped to the countries in bulk and not one on customer order. This way they will reduce the amount of transport used. This team also has advertisement managers that will look for best ways of advertising the product like media platforms without spending much (Hartmann, Nair Narayanan, 2011). Implementation and control of marketing plan The process of managing the implementation and the control of the marketing plan helps to ensure that a company achieves the objectives set. It involves organizing and giving direction to people and coming up with a group of people to ensure objectives are achieved. During this process, the manager should look for the correct people to work with and use the available resources adequately (Wood, 2008). For example one of the objectives of Mercedes Benz S Clas s Coupe is to get to many customers in the world in six months so the manager should use the correct people and available resources adequately to ensure it is achieved. Marketing control is there to monitor and evaluate the marketing activities being carried out. Monitoring helps the company to know what is going on and the information that they get can be useful (Laudon Laudon, 2010). Without monitoring some things can go astray for example how resources are used should be monitored. Mercedes wants to use less than $1,000,000 in advertising in six months, and market control can ensure this. Therefore, the process of implementing the marketing plan is critical and be considered with care for its successful execution. Besides, the control strategies such as the monitoring and evaluation have played a critical role for the success of the business. Conclusion In conclusion, coming up with a marketing plan gives businesses an easier way of dealing with the products. This helps them to know what to do when and where for what reasons. Carrying out a SWOT and competitor analysis is also important to the organization. This helps them to maximize on strengths and opportunities and try their best to do away with weaknesses and threats. Competitor analysis also helps on the deal with competition and move ahead. Besides, the organization's adoption of the 4P's marketing strategy is critical since it helps the company to achieve its marketing objectives. Therefore market research is an important factor to any organization. References Adam, S., Wim, N. Micheline, G. (2011). Entrepreneurship, Innovations and Economic Development. Oxford University Press, ISBN No. 978- 92-808-3093-4 Blythe, J. (2009). Key Concepts in Marketing. London: Sage Publications. ISBN978-1-84787-498-6 Cameron, B. (2014). Management. Strategic Leadership Review, pp. 22-27. Hartmann, W., Nair, H. Narayanan, S. (2011). Identifying Casual Marketing Mix Effects Using a Regression Discontinuity Design, Marketing Science, Vol. 30(6), pp. 1079-1097. John, A., Katherine, E. Jocz (2012). All Business is Local: Why Place Matters More than Ever in a Global, Virtual World. Penguin. Kim, K., Hayes, J., Avant, J. Reid, L. (2014). Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010, Journal of Advertising, Vol. 43(3), pp. 296-316. Kumar, V., Sharma, A. Gupta, S. (2017). Accessing the influence of the strategic marketing research on the generating impact: Moderating roles of models, journals, and estimation approaches, Academy of Marketing Science Journal, 45(2), 164-185. Laudon, K., Laudon, J. (2010). "Management Information Systems: Managing the Digital Firm." Eleventh Edition (11 ed.). New Jersey: Prentice Hall. Luan, Y. Sudhir, K. (2010), Forecasting Marketing-Mix Responsiveness for the New Products, Journal of Marketing Research, Vol. 47(3), pp. 444. Maggon, M. Harish, C. (2015). Revisiting The Relationship Marketing and the Customer Relationship Management in the Leading Tourism and the Hospitality Journals: Research Trends From 2001 to 2013, Journal of Relationship Marketing, Vol. 14(1), pp. 53-77. Mercedes Benz. (n.d.). S-class coup Night Edition: Even more exclusive. Retrieved from https://www.mercedes-benz.com/en/mercedes-benz/vehicles/passenger-cars/s-class/s-class-coupe-night-edition-even-more-exclusive/ Mercedes-Benz. ( 2016, dec, 16). Retrieved from https://www.mercedes-benz.com/en/mercedes-benz/vehicles/passenger-cars/s-class/s-class-coupe-night-edition-even-more-exclusive/ Mintz, O. Currim, I. (2013). What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities? Journal of Marketing, Vol. 77(2), pp. 17. Perreault, W. (2010). Essentials of marketing: A marketing strategy planning approach Robert, M. (2016). 2017 Mercedes-Benz S-Class Coupe "Night edition." Retrieved from https://www.topspeed.com/cars/mercedes/2017-Mercedes-Benz-s-class-coupe-night-edition-ar175439.html Sinapuelas, I., Wang, H. Bohlmann, J. (2015). The interplay of innovation, brand, and marketing mix variables in line extensions, Academy of Marketing Science Journal, Vol. 43(5), pp. 558-573. Top gear. (Apr 2017). Retrieved from https://www.topgear.com/car-reviews/mercedes-benz/s-class-coupe/s500-night-edition-2dr-auto/spec Wood, M. (2008). The marketing plan handbook. Pearson Prentice Hall
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